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Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence
This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches.
They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction.
If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows.This is part one of a two-part conversation.
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