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Giving Tuesday, Social Media & Building Community Online with Julia Campbell
Julia Campbell is the author of two books on the topic and named a top nonprofit thought leader by Forbes and LinkedIn, she joins Graeme for a deeply practical conversation on how social media has evolved from a simple promotional billboard into a vital engine for community building and digital stewardship.
They dig into why social media platforms are rented land, why traditional link-sharing no longer works in modern algorithms, how nonprofits can build authentic human connections in an era dominated by AI noise, and what Julia looks for during a full social media audit. Plus, they break down her signature four pillars of social media management and how to approach Giving Tuesday as a year-round stewardship launchpad rather than a one-off gamble.
If your team is struggling to see real momentum on social media or feeling overwhelmed by managing too many channels, this one will give you a clear, grounded strategy to move forward.
Julia's Podcast - Nonprofit Nation↗
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