Learn more
Beyond the Mustache: The 22-Year Playbook for Peer-to-Peer Success with Todd Minerson
Todd Minerson is the National Director of Movember Canada, leading one of the most recognizable and enduring grassroots movements in the world. Over the past 22 years, Movember has raised nearly $2 billion globally and transformed what started as a quirky idea among friends in Australia into a worldwide movement tackling prostate cancer, testicular cancer, mental health, and systems-level change for men. He sits down with Graeme for an honest, in-the-trenches conversation about what it really takes to sustain a massive peer-to-peer campaign year after year without burning out your community.
They dig into the real business challenge of raising 80% of your annual revenue in 40 days, why only half of registered participants actually raise money, and how to use data-driven stewardship to help active fundraisers do more. Todd unpacks how Movember diversified beyond the mustache through products like Move and Host, the tricky tension between protecting brand control and letting your community run wild with crazy grassroots ideas, and why converting peer-to-peer donors into annual givers is so difficult. Plus, they discuss Movember’s thoughtful approach to AI, keeping human connection at the center of fundraising, and why movement building will always beat chasing quick viral moments like the Ice Bucket Challenge.
If you run an annual peer-to-peer event or you are looking to turn loyal supporters into active champions for your cause, this episode is packed with hard-won wisdom you can actually put to work.
Listen Now
Let’s
talk
Let’s
