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Til Kingdom Come
Campaign
Youth For Christ
Strategy
Brand
Campaign
Copywriting
To mark 80 years of ministry, Youth For Christ Canada launched the ‘Til Kingdom Come’ campaign—honouring decades of impact while boldly inviting others into a vision that reaches the next generation and beyond.
Context
Youth for Christ (YFC) Canada has been faithfully serving youth across the country for decades. Their ministry has impacted countless lives, communities, and generations. As they approached their 80th anniversary milestone, YFC wanted to honour the past, celebrate the present, and cast a compelling vision for the future.
Challenge
YFC needed a cohesive national campaign that would unify their teams, donors, and partners across Canada. It had to reflect the deep history and impact of the organization while remaining forward-looking. The campaign also needed to drive fundraising, energize the YFC family, and re-engage stakeholders with a clear and inspiring message.
Insight
Anniversaries aren’t just for looking back, they’re a chance to reintroduce yourself to the world. For YFC, this milestone was about more than nostalgia. It was about honouring faithfulness over decades—and casting a bold vision for what’s ahead.
Solution
We created the full 80th Anniversary campaign—from concept to execution. That included a unifying name, messaging framework, visual identity, and a flagship video to stir hearts and call the YFC community to action.
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