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An elderly man sitting on a chair

Homefull Toronto

Homes First
Strategy
Brand
Campaign
Copywriting
Web Design & Development

Homes First is the largest homeless shelter in Canada with nearly 40 years of experience in the field. They provide homes and essential support services to nearly 2,000 seniors, families, and single adults every single night.

An elevated, black homes first billboard seen from below.

Challenge

Despite being the largest homeless shelter in Canada, Homes First was flying under the radar. They needed a strategy that would position them for donation growth and deeper brand recognition in Toronto.
A black iPhone resting on a wood bench, showcasing the homes first Instagram grid.
An iPhone mockup showcasing the homes first mobile website.
A close up image of the homes first landing page on a macbook.
An image of a MacBook showcasing the homes first website.

Insight

People give when they feel connected, but most don’t know who’s doing the heavy lifting.

In a city full of worthy causes, even the most essential organizations can be overlooked. To grow support, Homes First needed to become unignorable.
A homes first branded spinter van, showcasing various decals.
A closeup image of the homes first website on a laptop.

Solution

We built a city-wide campaign to bring awareness and raise funds for their initiatives along with assets and strategies to raise funds face-to-face. We refreshed their brand, created a manifesto to capture the mission of the organization, and developed moving video content for the campaign.
A red homes first billboard.
A vertical street level billboard for the homes first campaign.
Two side by side vertical billboards for the homes first campaign.
A horizontal street level billboard for homes first.

Impact

The campaign raised over $1M and ignited a fresh excitement for the future in their organization.
A closeup image of the homes first pamphlet.
A flat lay of homes first thank you cards.
A flat lay image of the inner pages of the homes first pamphlet.

Next Project

Genesis Advanced Technologies

A graphic showcase of the genesis brand application on mobile, desktop overlayed with brand elements.

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