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A graphic showcase of the genesis brand application on mobile, desktop overlayed with brand elements.

Website Overhaul

Genesis Advanced Technologies
Strategy
Brand
Campaign
Copywriting
Web Design & Development

A world-class visual identity system for the behind-the-scenes tech company powering the world’s biggest brands.

A woman standing in front of a large LED screen projecting Genesis Advanced Technology branding elements.

Context

GAT is a leader in inventing industry disrupting mechanical technology. Their technology plays a key role in many household brand name products and vehicle manufacturers.
A laptop showcasing the genesis website.
An up close image of an iPhone showcasing the genesis advanced technologies website.

Challenge

GAT needed to refresh and expand their visual identity while keeping their current logo.
An iPad with showcasing the genesis website.

Insight

When your work is behind the scenes, your brand has to speak even louder.

‍GAT’s technology powers the world’s biggest brands—but because their name isn’t always front-facing, they needed a visual identity that confidently told their story at a glance.
A man in a fabrication workshop holding a steel mechanical component.
An image of two iPhones showcasing the genesis mobile website.

Solution

Anthem built the visual system with new colours, intention, and graphic elements to round out the full identity. 
An empty auditorium with a large LED screen showcasing the genesis advanced technology brand.

Next Project

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