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Sixteen Sixteen

Ladd Foundation
Strategy
Brand
Campaign
Copywriting
Website design & development

1616 is a 16-module curriculum for youth hockey teams that supports mental and physical well-being.

A 1616 branded graphic banner with a treated image of the CEO Andrew Ladd.

Challenge

Andrew and Brandy Ladd needed help bringing their dreams of a mental health program for kids in hockey to life.
A top down image of an iPhone on a steel surface showcasing the 1616 Instagram grid.
A close up image of an iPhone on a steel surface showcasing the 1616 Instagram grid.

Insight

Mental health isn’t a sideline issue. It’s central to how young athletes grow, perform, and thrive.

1616 recognizes that resilience isn’t just physical. True strength means helping players care for their minds as much as their bodies.
A closeup image of an iPhone showcasing the 1616 mobile website.
A mockup of a man holding an iPhone and browsing the 1616 website.

Solution

We helped uncover what mattered most to Andrew, Brandy, and their team and built a strategy to bring it to life. Together, we named the program, built the brand, and launched it to the world with clarity and heart.
A closeup of a mockup of the inner pages of a pamphlet.
A closeup image of the inner pages of the 1616 pamphlet.
A closeup image of a young african american hockey player on the inner pages of a pamphlet.
A flat lay image of the 1616 pamphlet open and closed.

Impact

In their pilot year, 1616 had an impressive 87 teams, 1,418 Players, 1,808 Parent/Caregivers and 299 Coaches participating in the program. Their impact continues to grow every year.
A man wearing an oversized 161 merch t-shirt.
An image of a man modelling the 1616 hat merchandise.
A mockup of an LED sign in a conference hall.

Next Project

Green Bay Bible Camp

A photo of lake Okangan with an overlay the green bay bible camp logo.

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Let’s

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