VCS - Make Way Campaign Case Study By Anthem Creative

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Make Way Campaign

Vernon Christian School

Art Direction

Storyboard

Concepting

Production

Rooted in prayer and faithful beginnings in 1965, Vernon Christian School (VCS) was born from a desire to offer children deeper Christian formation beyond Sunday mornings. Nearly 60 years later, VCS continues to grow in both spirit and size, committed to providing Christ-centred education that shapes lives for eternity.

An image of a middle aged man sitting at a picnic table with a bottle of coke.

Credits

Executive Producer

Graeme Watt, Mark Watt, Steve Gutknecht

Director

Mark Watt

Co-director

David Ovelson

Producer

Leks Metcalfe

Grip

Tyler Ferguson

Fixer/PA

Steve Gutknecht

Editor

Leks Metcalfe

Colourist

David Ovelson

An image of a middle aged man trying to control an exploding bottle of coke.

An image of a man leaning against a bookshelf expressively talking to the camera.

An image of the outside of Vernon Christian School.

Challenge

With increasing enrollment and limited space, VCS faced a pivotal moment: how to expand its facilities without compromising its mission? The school needed a clear and compelling way to unify the community around this bold vision for growth.

An image of a middle aged man walking through a library.

An image of a middle aged man talking loudly to the camera while entering a school surrounded by students.

An image of a teacher and his students looking at a science experiment.

An image of a middle aged man walking through a hallway talking to the camera.

Insight

This wasn’t just about bricks and mortar—it was about preparing the next generation. The Make Way theme captured both a physical and spiritual call to action: to unlock potential, proclaim God’s vision, and pave the way for future students to flourish in faith and learning.

A mockup image of the front cover of a pamphlet.

A mockup flat lay image of the inner pages of a brochure.

An flat lay spread of a branded inner page of a pamphlet.

Solution

We launched Make Way—a campaign grounded in story, imagery, and prayer. Through visual branding, video storytelling, and campus-wide activation, we invited the VCS community to take part in something bigger than a building: a legacy. The result was more than support—it was momentum toward a God-sized future.