The Chosen - Jonathan & Jesus Case Study By Anthem Creative

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Jonathan and Jesus

The Chosen

Art Direction

Storyboard

Concepting

Production

Jonathan and Jesus: The Chosen Documentary offers an intimate look at Jonathan Roumie, the actor who portrays Jesus in the global phenomenon The Chosen. This film explores his personal faith journey, the impact of the role on his life, and how portraying Christ has deepened his understanding of grace, humility, and purpose. Through behind-the-scenes moments and powerful reflections, the documentary invites viewers to encounter Jesus in a fresh and deeply human way.

A panoramic image of Los Angeles with text overlay.

Credits

Executive Producer

Mark Watt, Daniel Stewart, Jonathan Roumine, Dallas Jenkins, Brad Pelo

Producer

Dylan Jenkinson, Josh Hucculiak, Gordie Cochrane, Katherine, Warnock

Director

Daniel Stewart

Writers

Mark Watt, Daniel Stewart, Dylan Jenkinson, Jason Ballard

Darryl Augustine

Post Supervisor

Ryan Schroeder

Story Support

Erin Reid

A photo of an elderly man smiling at a camera.

A behind the scenes photo of a camera operator on set.

An immge of a man with glasses smiling and talking to an interviewer.

Insight

Jonathan and Jesus peels back the curtain on what happens when art and faith collide at a deeply personal level.

For viewers, the impact is profound. Watching Jonathan Roumie wrestle with doubt, identity, and calling allows audiences to see their own spiritual journeys reflected on screen. It reminds us that even those who seem closest to the story of Jesus are still learning, growing, and being transformed by Him. This film doesn’t just help you see Jesus more clearly—it helps you understand the cost and beauty of following Him.

A still of Jonathan Roumie looking out into the distance with a city in the background.

Solution

The production team prioritized trust and intentional access over high-volume footage. Rather than relying solely on structured interviews or staged moments, the team embedded themselves quietly within The Chosen’s set, capturing spontaneous, behind-the-scenes reflections when Jonathan felt led to share.

A image of multiple trees with the evening sun shining on them.

A still of Jonathan Roumie from the J&J documentary.

An image of two men chatting at a bar table in a cafe.

Impact

J&J tapped into The Chosen’s global reach of 280 million viewers and 17+ million followers to deliver a deeply personal, behind-the-scenes documentary. With 30% of the audience being non-Christian, the film resonated across faith backgrounds by focusing on authenticity over performance. Despite production challenges, its raw, honest approach led to high engagement, award recognition, and deeper viewer connection.