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The cover thumbnail for the keats camp video. The cover shows a young woman walking through a forest.

Emma Vignette

Keats Camp
Art Direction
Storyboard
Concepting
Production

Since 1926, Keats Camp has been a place where people of all ages come to grow, learn, and explore in a nurturing, Christ-filled environment. Campers, staff, and guests are welcomed into a supportive community rooted in faith and encouragement.

Challenge

In the wake of the COVID-19 pandemic, many people, especially young adults, were struggling with isolation, grief, and disconnection. How could Keats tell a story that speaks to the ache of loneliness while pointing to the deeper truth of connection in Christ?

Insight

Even when circumstances don’t change, our perspective can.

Keats Camp may not erase loneliness, but it fosters a space where people can experience acceptance, healing, and the transformative power of community.

Solution

Anthem created Emma, a personal and cinematic vignette that follows one camper’s journey from grief to hope. Through storytelling and visual narrative, the film illustrates how being part of the Keats community—and ultimately, God’s family—can reframe pain and invite people into a lasting sense of belonging.

Next Project

Dear Covid-19

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