As a creative agency, we weren’t front-line workers or policy-makers, but we knew the power of story. The challenge was to create a piece that would acknowledge the struggle without amplifying the despair, and that could speak to our shared humanity while inspiring tangible action.

Hope is contagious. In moments of global crisis, even small acts of compassion and encouragement can ripple outward, restoring perspective and strength. We believed our greatest fight would not just be physical, but for our mental well-being.

We created a short film called Dear Covid-19, a passion project using archived client footage, paired with powerful narration and editing. The message was simple: we’ve endured hardship before, and we will again. Accompanied by a call to action and links to mental health resources, the film was shared widely as a beacon of solidarity.

The piece was selected for multiple festivals, taking home four Best-in-Class awards. More importantly, it helped thousands reframe the moment, not as the end of something, but as an invitation to care for one another and carry on.