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SIM Canada
Strategy
Brand
Website design & development
SIM Canada serves locally and globally by proclaiming the good news of the Christian faith, partnering with churches, and making it easier for Canadians to serve wherever God is leading them to go. As a part of the larger Serving In Mission organization operating across the world, their mission is to make disciples of Jesus in communities where He is least known.
Challenge
Refresh a legacy missions brand to feel modern and distinctively Canadian, without losing connection to the global SIM identity, which sees multiple chapters all over the world.
And then translating that brand into a new web experience that would have all of the feature-rich functionality needed, while still being manageable and ownable by SIM’s in-house marketing team.
And then translating that brand into a new web experience that would have all of the feature-rich functionality needed, while still being manageable and ownable by SIM’s in-house marketing team.
Insight
The global SIM brand was already rooted in red—so we leaned in. Through colour, typography, and a refined logomark, we brought Canadiana into the spotlight.This wasn’t just about fitting into a global identity—it was about boldly owning the Canadian story within it.
Solution
We created a modern logo and visual identity with distinctly Canadian elements, then built a website designed to engage donors, volunteers, and churches across the country.
Next Project
Homes First
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