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SEEK Conference
FOCUS Catholic
Strategy
Brand
Campaign
Copywriting
Website design & Development
An award-winning immersive brand experience for the largest Catholic conference in the world.
Seek Conference
SEEK is a 5 day conference put on annually by FOCUS Catholic. Over 24,000 people attend, making it one of the largest Catholic youth conferences in the world.
Challenge
SEEK needed a brand that would appeal to younger audiences who attend the conference while also being relatable to older audiences who support FOCUS.
It was critical that the brand incorporated elements of the Catholic faith while also being flexible enough to be paired with a new conference theme each year.
It was critical that the brand incorporated elements of the Catholic faith while also being flexible enough to be paired with a new conference theme each year.
Insight
Faith is deeply personal, but it’s also strengthened in community.
For young Catholics, being surrounded by thousands of peers who share their beliefs reinforces a sense of belonging and purpose. A unified brand presence helps cultivate that collective experience.
For young Catholics, being surrounded by thousands of peers who share their beliefs reinforces a sense of belonging and purpose. A unified brand presence helps cultivate that collective experience.
Solution
We created a diverse brand with a unique wordmark and two logo icons that act as supporting graphics. This approach ensured a solid foundation for the brand to grow year after year. The icons and logo were unique, but the brand system around them could be molded each year without the main brand being compromised
Award
Ace 2023
Not-for-Profit Identity System
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