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Made For This
Campaign
Alpha Canada
Strategy
Brand
Campaign
Copywriting
Web Design & Development
A bold and refreshingly relevant campaign designed to mobilize churches across Canada to pray intentionally for every high school in the nation.
Context
Alpha Canada is a leader in faith-based ministry, study, and education. There are 40 million people in Canada, and 4.4 million are teenagers - the most spiritually open generation alive today. Alpha Canadaʼs goal was to create a campaign to see churches commit to praying for high schools across Canada through the course of an entire school year.
Challenge
The challenge was crafting a message that resonated across three generations in the church, stood out from Alpha Canadaʼs other initiatives, aligned with the established design of the Alpha Youth Series, and ultimately inspired churches across Canada to sign up.
Insight
Alpha believes the next generation is open to faith but they can’t walk the journey alone.
Alpha’s conviction is that God is already working in the hearts of young people. The Church’s role is to come alongside them - starting with consistent, intentional prayer.
Alpha’s conviction is that God is already working in the hearts of young people. The Church’s role is to come alongside them - starting with consistent, intentional prayer.
Solution
The solution was the Made For This campaign: a bold, energetic design approach that draws viewers in and celebrates the rising generation. Itʼs a call to recognize how extraordinary they are—and with prayer and support, just how much they're capable of.
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