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Aerial view of two white geodesic dome tents surrounded by autumn trees near a winding river at sunset.

HOTOH

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Brand Identity
Copywriting
Web Design
Web Development

HOTOH (Hold On To Our Humanity) is a holistic outdoor retreat designed to reconnect guests with their humanity in a fast-paced, digitized world. Situated on the banks of the North Saskatchewan River, the retreat offers more than just a stay; it provides a "culture of presence" through curated experiences like fire-grilled local meal kits and nature therapy rooted in Indigenous wisdom. Every detail is an invitation to wholeness, encouraging a conscious connection with ourselves, each other, and the natural world.

Three beige stylized human icons over an aerial view of autumn trees with yellow and orange leaves.

Challenge

While traditional glamping often places the burden of preparation on the guest, requiring them to "bring it all with you", HOTOH sought to redefine the category by removing the friction of outdoor stays.

The brand needed a visual identity and messaging platform that reflected this top-tier accessibility while maintaining the intentional inconveniences that build presence and pride, such as guests cooking over a fire they built themselves.

The goal was to stand out in a crowded hospitality market by leaning into a "slow-it-down" philosophy that feels both premium and profoundly human.
Smartphone displaying a social media profile with outdoor lifestyle images, placed on top of printed cards showing a dome cabin, abstract designs, and phrases about presence and place.

Insight

In a culture where both space and time feel scarce, the sensation of "coming back to life" is the ultimate luxury. Our strategic platform, "Here, Now," addresses this need by grounding the guest experience in the present moment.

We realized that being truly alive in a loud, digital world is an act of defiance. This informed a brand system that balances high-end hospitality with a defiant human sensibility—reclaiming the things that truly matter through connection and intention.
Abstract geometric logo featuring a stylized lowercase 'h' composed of semi-circles and a vertical shape, shown in three color variations stacked vertically.
Set of business cards and a postcard with 'hotoh' branding and slogan 'A fully-present kind of place' on a wooden block, next to a green leaf.

Solution

The visual identity is an embodiment of the physical space, rooted in the unique geometry of the HOTOH domes. We developed a custom font and a suite of organic design elements derived directly from those architectural forms to ensure the brand felt as grounded as the retreat itself. The result is a brand that doesn't just promise a vacation, but provides a specific location ("Here") and a specific moment ("Now") for guests to feel fully awake.
Two cards on wooden board next to a green leaf; the larger card features three abstract human shapes and text 'A fully-human kind of place.' with 'hotoh' logo, smaller card has repeating 'hotoh' logo pattern on black background.
Geometric abstract pattern with cream shapes on olive green background, arranged in horizontal repeating rows.
Laptop displaying a website with a geodome retreat by a riverside at sunset and text about rekindling the lost art of living.
Laptop screen displaying a webpage with headings: Get out there with intention, Ground into the present, and Make memories together, accompanied by nature and lifestyle images.
Laptop screen showing two people kayaking on a river near a forest with the text 'A take-it-easy kind of place.'

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