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Common Good Pharmacy
Strategy
Brand
Campaign
Copywriting
Web Design & Development
Located in Westbank and Summerland, BC, Common Good Pharmacy distinguishes itself as a locally owned independent pharmacy that focuses on personalized care. From the outset, its philosophy emphasizes listening to patient needs—whether through walk‑ins or pre‑booked appointments. Common Good partners with local organizations to foster well-being in the community beyond just prescriptions.
Challenge
How to portray the warmth, trust, and community-first ethos of an independent pharmacy in a digital age where most pharmacies operate as online extensions of big chains? The goal was to build a web presence that feels less like a corporate platform and more like a caring neighbour offering healthcare support.
Insight
In an era where many pharmacy websites lean heavily commercial, there’s a growing desire for authentic, compassionate interaction. People value transparency, time with healthcare professionals, and knowing they will be heard. Common Good needed a website reflecting an intentional, community-first service model that would convey trust and belonging.
Solution
To reflect Common Good Pharmacy’s client-centred mission, we developed a warm, approachable brand identity and a website focused on simplicity, clarity, and care. The site was designed to guide users seamlessly toward booking appointments, understanding available services, and connecting with the pharmacy’s community-focused values. Through intentional messaging, intuitive navigation, and visual design that prioritizes trust and calm, the digital experience now mirrors the in-person experience—personal, professional, and rooted in meaningful
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