Learn more

A straight forward image of a man with a chosen title overlay.

The Chosen

Branding & Marketing
Strategy
Brand
Campaign
Copywriting

The Chosen is a multi-season TV show and the largest crowd-funded media project of all time.

A large street level billboard for The Chosen.

Challenge

The Chosen was going through a season of massive growth. They needed help to strategize for global distribution, solidify the visual and written brand, develop a content plan & produce long-form original content.
A mockup image of a semi-truck showcasing the chosen promotional imagery.
A mockup image of a semi-truck showcasing an alternative chosen promotional imagery.

Insight

We helped to guide the show towards live events (including testing out a Christmas special in theatres) and identified the need to make the brand more accessible to younger audiences.
A mockup of someone holding an iPad showcasing a chosen promotion graphic.

Solution

We expanded the reach to younger viewers through visual application, copywriting, supplementary content, and strategic partnerships.

We also helped to produce the Christmas special that went to theatres and executive-produced a 4-part documentary series picked up by Lionsgate Films and distributed through Amazon Prime.
An image of someone holding an iPhone showcasing promotional imagery for the chosen.
A mokcup of billboard alongside a set of steps.

Impact

The Chosen ran multiple episodes in theatres and generated a combined $31.5M at the box office.

At over 500,000,000 views, the show continues to break records and surprise Hollywood executives.
An image of a man with white hair performing a song with an acoustic guitar.
A still from the set of the chosen showing the ancient stone buildings.
An image of band singing on the steps of a temple for the Christmas special of the Chosen.
An image of a man and woman sitting in producer chairs being interviewed.

Next Project

FOCUS Catholic

A flay lay spread of the focus annual report.

Let’s
talk

get in touch

Let’s

Text that says talk