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A flay lay spread of the focus annual report.

Reports and Family of Brands

FOCUS Catholic
Strategy
Branding
Print Design
Magazine Design

For over 25 years, FOCUS has been committed to reaching college students with the life-changing message of the Gospel—equipping them for lifelong mission and leadership. As the organization grew and evolved, it became clear that their message needed to evolve with it. We partnered with FOCUS to help clarify and strengthen how they communicate their identity and mission—ensuring that their story continues to resonate with students, supporters, and partners across the globe.

A flat lay of the FOCUS report showcasing the key annual report numbers.

Challenge

To refresh and refocus the FOCUS annual reports—ensuring it clearly reflects the organization’s and foundations expanding global mission while deepening engagement with students, alumni, donors, and partners. The goal: to strengthen clarity, consistency, and connection across all touch points, and inspire continued support for the mission of lifelong Catholic discipleship..
A flat lay spread showcasing the FOCUS annual report inner pages and a letter from the founder Curtis Martin.
A up close photo of the cover of the FOCUS annual report.
A up close spread of the focus annual report, showcasing the FOCUS campus location across the United States.

Insight

For FOCUS, these reports weren’t only about celebrating years of faithful campus outreach, but about setting the stage for what comes next. Honouring the legacy of transformed lives, building trust, and casting a bold vision for the future. All to carry forward and invite the next generation of Catholics to carry the mission forward.
A flat lay on a blue background showcasing the cover of the FOCUS recruitment magazine.
A spread showcasing the inner pages of the recruitment magazine design.

Solution

We partnered with FOCUS Catholic and the FOCUS Mission Foundation to meticulously design and refine a pair of annual reports that reflect the strength and clarity of their mission. Through thoughtful layout, modern visual design, and intentional storytelling, we crafted reports that feel both grounded and forward-looking—celebrating the impact of the past year while reinforcing the trust and momentum needed for what’s ahead.
A upclose view of the FAQ page spread in the recruitment magazine.
A flat lay of the recruitment magazine showcase the adoration page and a a classical painting of Jesus.
A spread of the focus recruitment magazine showcasing image with a graphic overlay and a notes pages with a quote.
A header graphic containing the focus family of logos for - Greek, Alumni, Retreats, Missions and Summer Projects.
A hand holding out the FOCUS Greek pamphlet.
A FOCUS missions posters resting on a concrete ledge.
A flat lay of the FOCUS retreats pamphlet cover.
A poster showcasing the summer projects sub-brand, resting on a balcony ledge.
A branded flat lay image of the FOCUS Alumni pamphlet on a concrete table.

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