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Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing
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Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations.
They unpack what Charity Water really got right (and why copying them misses the point), how to build a healthy experimentation culture, why brand is the last defensible moat in the age of AI, and Brady's BRAVE framework for thinking about growth. Plus — what does Brady's first 90 days as CMO of one of the world's largest nonprofits actually look like?
If you lead a nonprofit or run its marketing, this is required listening.
https://braveworkshop.lovable.app/
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