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A flay lay spread of the focus annual report.

Student
Thank-You Program

University of British Columbia
Art Direction
Concepting
Visual Identity
Brand Guidelines

As one of Canada’s leading universities, UBC drives global innovation through a strong culture of philanthropy. The university’s "FORWARD" campaign aims to raise $3 billion and double alumni engagement to shape a better world. Within this mission, the Student Awards & Donor Relations team serves as the vital link between generous donors and the students whose futures they make possible

A flat lay of the FOCUS report showcasing the key annual report numbers.

Challenge

UBC needed to refresh its Student Thank-You Program to move beyond transactional recognition and build lasting relationships. The goal was to create a distinct identity for thank-you letters, award notices, and impact reports that felt authentic and student-centered while remaining strictly anchored in the high-level UBC FORWARD visual system.
A flat lay spread showcasing the FOCUS annual report inner pages and a letter from the founder Curtis Martin.
A up close photo of the cover of the FOCUS annual report.
A up close spread of the focus annual report, showcasing the FOCUS campus location across the United States.

Insight

A "microbrand" must find the space where institutional consistency and personal gratitude collide. While the university’s visual sandbox is firmly defined, the program required its own unique language to bridge the gap between a massive institution and the deeply human impact of a single student’s story.
A flat lay on a blue background showcasing the cover of the FOCUS recruitment magazine.
A spread showcasing the inner pages of the recruitment magazine design.

Solution

This project moved directly into concept ideation, developing three distinct visual directions that amplified student voices with warmth and sincerity. By delivering ready-to-use templates and lite brand guidelines, we provided a sustainable framework for UBC to share authentic gratitude that celebrates the donors who make these futures possible.
A upclose view of the FAQ page spread in the recruitment magazine.
A flat lay of the recruitment magazine showcase the adoration page and a a classical painting of Jesus.
A spread of the focus recruitment magazine showcasing image with a graphic overlay and a notes pages with a quote.
A header graphic containing the focus family of logos for - Greek, Alumni, Retreats, Missions and Summer Projects.
A hand holding out the FOCUS Greek pamphlet.
A FOCUS missions posters resting on a concrete ledge.
A flat lay of the FOCUS retreats pamphlet cover.
A poster showcasing the summer projects sub-brand, resting on a balcony ledge.
A branded flat lay image of the FOCUS Alumni pamphlet on a concrete table.

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Tabor Documentary

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