Learn more
Do It With Conviction or Don't Do It at All: Brand, Storytelling & Lessons from The Chosen
In part two of his conversation with brother and Anthem founder Mark Watt, Graeme pulls back the curtain on a defining season in Anthem's story — when Mark spent two years as a fractional VP of Marketing embedded with Angel Studios and The Chosen, the most successful crowdfunded TV show of all time.
Mark shares what he learned inside one of the most explosive brand phenomena of the last decade: what it actually means to build a world around a brand, why authenticity and vulnerability will beat polished production every time, and how conviction — not budget, not strategy — is the ultimate foundation of brand.
This one gets practical, honest, and a little spicy. This is part two of a two-part conversation.
Listen Now
Let’s
talk
get in touch
Let’s
